Year: 2016 Volume: 22 Issue: b

Abstract: The primary purpose of the study was to analyze the sense of social responsibility of sports clubs in the case of the “First Step with Anadolu Efes Basketball Schools” social responsibility project of Anadolu Efes Sports Club. The secondary purpose was to analyze the process of the project and to determine its contributions/effects. The method used in this study was qualitative in nature and was patterned as a case. Research sample was composed of a manager responsible for CSR activities in Anadolu Efes Sports Club. Data was collected by interview and documents analysis methods. Inductive data analysis was used for data analysis and data was transferred into NVIVO 10 software. When this research is taken into consideration with the scope of the activities of Anadolu Efes Sports Club, it indicates that volunteering and feeling responsible are the starting points for conducting corporate social responsibility projects in sport. The study was designed as a case study therefore data was obtained from a single sample and the documents of this sample.  Although the variations of data provided the limitation of the study in this sense must be eliminated by examining other examples in further studies. It is hoped that when CSR studies conducted by sport clubs increase, the relevant limitation would disappear.