Year: 2010 Volume: 5 Issue: d

Abstract: In our days the outdoor activities of recreation are new and continuously increasing tendency that has usually entered in the industry of tourism and called Alternative forms of tourism. The aim of this study was to examine the experience of service of individuals after their attendance in various programs of outdoor activities and recreation that offer various private companies of recreation. Another stream of research from the general marketing field has shown that subjective, affective and experiential factors comprise a substantial portion of consumer satisfaction with services. In the research participated 273 men and women of age of 20 – 50 years, which participated in various outdoor activities in Greece that were organised by two private companies of recreation. The results of this research should extend itself in future in a bigger number of companies of recreation so as to become the desirable generalisations but also be used in the frames of processes of marketing.