Year: 2015 Volume: 17 Issue: d

Abstract:The Monsoon Cup sporting event is an international regatta held during monsoon season in Terengganu, Malaysia. This study used social exchange theory as its main theoretical base. The aim of this research is to examine the residents’, government’s and event company’s views about the benefits and costs of the Monsoon Cup. This study utilized qualitative research technique where data were collected through one to one in-depth semi-structured interview with 14 individuals from the organizing team and 36 local residents. A purposive sampling method was used as residents were selected according to their demographic background (gender, age and length of residency) and socio-economic background (type of occupation and level of education). A snowball sampling technique was also used in gaining data from among the most truthful interviewees. Thematic content analysis was utilised to analyse the interviews. The findings from this study revealed that exploring the views of residents, government and the co-organiser (T-Best Event) were significant as it exposed the similarities and differences between residents’ views and government’s views.