Year: 2016 Volume: 21 Issue: a

Abstract: Since fitness centers rely heavily on the physical environment of their service, an understanding of the impact of the physical environment on the participants is vitally important. Despite the importance of the servicescape within the fitness center, no conceptual or empirical research has been attempted that might conceptualize and measure the servicescape in a fitness center. The purpose of this study is to gain a better understanding of what elements affect consumers’ perceptions of the servicescape within the participants in fitness centers. After conducting an item analysis and an exploratory factor analysis. An eight-factor solution emerged and was found to be statistically and conceptually sound. The eight factors are as follows: (a) accessibility, (b) facility layout, (c) facility design, (d) equipment condition, (e) ambience, (f) facility system, (g) signage, and (h) social factor. The results were positive in that the new scales that were designed to measure important factors that comprising servicescape for fitness center appeared to possess sufficient reliability and validity to encourage their further testing in other fitness centers.