Using self-determination theory (SDT) as a conceptual framework, we utilized previous research to develop a conceptual model to better understand individuals’ motivation to participate in sport tourism and events. The model represents the six propositions we put forward that depict the relationships between motivational factors associated with sport tourism and event participation and individuals’ controlled or autonomous motivation. Specifically, organizational motivations are proposed to enhance controlled motivation, while destination/environmental motivations and group/social identity motivations are proposed to increase both controlled and autonomous motivation. Finally, competition, emotional, and learning motivations are proposed to enhance autonomous motivation. Uses of the model and future directions are presented in the discussion.

Keywords: Sport tourism participation; motivational factors; self-determination theory